Technology

Through research i now understand the production technology and equipment relevant to the medium you are working in and be able to operate it. I can now also demonstrate the following;

• what it does
• how to operate it
• the different types or versions of the equipment that are available
• the differences between them
• the advantages and disadvantages, abilities and limitations of the different types or versions of any given type of equipment.

What is research

I now understand when to use which method and technique, and what their strengths and limitations are. The methods are:

• primary research — this is original research that you have sourced and gathered yourself through techniques such as:
• interviews (face-to-face or by telephone)
• questionnaires
• focus groups
• photography
• filming
• recording and other forms of observation

information obtained will be presented in a variety of forms both verbal and graphical

• secondary research — this is pre-existing information that other people or organisations have gathered and which you make use of; it might be:
• ratings
• circulation figures
• audience and market profiles
• information about events, places and people

techniques include:

• identifying and trawling through likely sources (reports, books, videos, magazines, audiotapes and discs, CD-Roms) in libraries, archives, or on the internet
• identifying and following-up leads sifting, collating and storing the information obtained

• quantitative research — this is measurable data and information (such as programme ratings, or hits on a website); both primary and secondary research techniques can be used to gather this type of information; an additional primary research technique for obtaining quantitative data is content analysis, which uses ways of quantifying data that are specific to certain media (such as the space given to the same story in different newspapers, measured in ‘column centimetres’)
• qualitative research — this is information about opinions, views or the feelings of individuals and groups (such as the way people respond to a new advertising campaign, or their feelings about an event); both primary and secondary research techniques can be used to gather this type of information.

What skills do you need to be a self manager?

Skills, behaviors and personal qualities

•Seek out challenges or new responsibilities and show flexibility when priorities change

•Work towards goals, showing initiative, commitment and perseverance

•Organize time and resources, prioritizing actions

•Anticipate, take and manage risks

•Deal with competing pressures, including personal and work-related demands

•Respond positively to change, seeking advice and support when needed

•Manage their emotions, and build and maintain relationships

What skills do you need to be a good editor?

Editing Skills

I will improve my ability to edit images and video though practicing in my own time to get used to the software. As adobe Photoshop and Adobe premiere are fairly easy to use editing programs than others this should let me understand the programs quite quickly. The tools are all thoroughly explained in the help sections and online tutorials are available.

I now know how to:

· understand the editing and publishing processes

· be able to apply basic editing techniques

· have the skills to produce documents that are fit for purpose

· know how to identify and avoid common editing mistakes

Targets For The Unit

• To show excellent and thorough knowledge of different research methods.
• To carry evidence of the improvement of my skills base for media production
• To be able to carry out research at a professional level.
• To show a vast and thorough knowledge of equipment used for production and to be able to understand and demonstrate the benefits and limitations of these.
• To carry out research into a media product with complete independence.